• health4brands H4B portfolio challenge observance

Seriously funny

How do you take a serious issue, such as adherence in Chronic Myelogenous Leukaemia (CML) management, and mix it up with the concept of a fun, motivating challenge? By inventing the “adherence challenge”, a competition with a user-friendly, up-beat spirit on digital media. By shifting gears slightly, we were able to motivate participants without losing sight of the seriousness of the topic.

Awareness, Digital, Event