• health4brands H4B portfolio CML
  • health4brands H4B portfolio CML
  • health4brands H4B portfolio CML

Exchange

How do you create dialogue and engagement concerning Chronic Myelogenous Leukaemia (CML)? This was the challenge launched by Bristol Myers Squibb (BMS). We responded with a stand offering three distinct areas: promotional, public awareness and clinical research. By encouraging visitors to follow a circuit encouraging interaction, this concept showed that you can stand out from the competition by offering something new combining teaching, public awareness and communication.

Category
Event